How We Helped
S&P Global
“We have seen exceptional jumps in engagement since implementing Concured.”
The Challenge
S&P provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. The company generates a considerable amount of content on a daily basis, prioritizing delivering high-quality content tailored to its audience’s needs. S&P’s content covers a diverse range of complex topics authored by various business divisions.
To maximize the value of every article produced, S&P sought intelligent solutions that could enhance their longevity and boost their return on investment.
Speed up processes
Tagging content and creating journeys takes a huge amount of time to set up, continually update, and maintain. S&P needed quick and easy implementation.
Improve resource efficiencies
Getting the resource to continually tag content and create journeys can be a challenge. S&P needed a single POV tool, with multi-divisional access, to increase team agility.
Affordable innovation
Typically, personalization tools are labour-intensive and demand substantial time and resources to set up and maintain, resulting in high costs. S&P opted to partner with Concured due to their effortless plug-and-play integration and reasonable pricing.
The Solution
With Concured’s Al, all of S&P’s content was automatically found, tagged, and scored in a single database. The Concured Personalization widget then pushed the best, most relevant content to the right lead at the right time. All with minimal fuss and swift implementation.
Effortlessly personalize content journeys
Automated Al content tagging and “next best content” rules saving thousands of hours.
Quick, painless setup
Smart, light touch Plug & Play implementation. No engineering needed.
Demonstrate a clear ROl
See a clear uplift in engagement metrics, forms filled and revenue generated from your content
The Results
S&P’s Global Content and Digital Team leveraged Concured’s Content Recommendations to optimize their content’s positioning across their owned channels and encourage readers to delve deeper into their global email marketing content.
By collaborating with Concured, S&P can now successfully deliver personalized content to their audience, enhancing engagement, reducing bounce rates, boosting page views, attracting more newsletter subscribers, driving conversions, and streamlining their workflow.
With Concured’s help, they’ve achieved:
133% Increase in page views
90% Drop in bounce rates for bar users
Testimonials
“Concured helps us focus on building audiences with the right content. We have seen exceptional jumps in engagement since implementing Concured.” – Nathan Hunt, S&P Head of Content and Digital
“The amount of time Concured has saved our team has unlocked a whole host of value now we have the brain and diary space to innovate and deliver even more.”- Molly Mintz, S&P Global Editor
Get in touch so we can help you do the same
Ready to take your content marketing strategy to the next level?