Today’s senior content strategists, should know the importance of data-driven decisions and processes. Utilizing our expanded access to data and our growing array of content intelligence tools to analyze it, you can apply a data-driven methodology to every step of your process, with instant dividends for your reach and effectiveness.
Big data isn’t just a buzzword, even if it’s on the tip of everyone’s tongue these days. Big data is the raw material from which content intelligence is generated. The internet revolutionized easy and cheap access to vast sets of data about every aspect of our society and population. The ever decreasing cost of computer processing and data storage has made it possible for SMEs to sift through this sea of data and use it to reveal patterns, build predictive models, and identify trends.