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Have you ever read a marketing book prior to the rise of office computing? It was quite a different world. Marketing was a much more intuitive thing based on experience … Read More

Some marketing content just seems to write itself. Trying to sell sexy things like fashion items or the latest mobile devices is like trying to market candy to a 6-year-old. … Read More

No content writer wants to put out pieces that are never read. It’s not a matter of business pride, but a matter of personal pride. We want our work to … Read More

Have you ever been working on a project and it just seemed to flow? You got lost in the work and hours went by. Before you knew it, you had … Read More

Why do we do content marketing? Why spend all this effort? What’s the purpose? … Read More

Remember when Facebook reactions came out? Did you know they were used 300 billion times in the first year they were introduced, plus another 3,125,000 new likes every minute? That’s … Read More

Let’s talk about engagement for a bit. It is believed that the more someone engages with your content, the more likely they’ll be to remember you and listen to what … Read More

Content marketing serves many business purposes outside of driving conversions. Great content marketing that is laser-focused on your audience can also increase brand awareness. If you’re able to measure the … Read More

What do readers pay attention to the most out of any other form of content? It’s video. People love to pay attention to video, especially younger consumers. Text content still … Read More