Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, … Read More
A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches … Read More
We live in an age of outsourcing. Companies who can’t afford to hire an in-house writing team often use freelancers to help them create content. But are you getting the … Read More
Artificial intelligence is such a complicated and rapidly evolving technology that it can sometimes be difficult to envisage the practical applications it can have today. Some of the world’s most successful … Read More
Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data … Read More
“2018 has been an amazing year for the business and we feel honoured to have collected a number of awards and recognition from our industry…” – Tom Salvat, CONCURED, CEO. … Read More
Editors are the gatekeepers to the mass media audience. If your goal is to write an impressive press release that turns into a huge story, editors are your audience. How … Read More
To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? … Read More
Though it is a staple of any marketing department, content marketing is nothing new. Its forms have changed over time with the advancement of technology and new ways to reach … Read More
