Engagement after Content
For many clever content marketers, the dream is to have your content commented on, shared, and spread across the digital landscape like dandelions. You want to have others reblog it, … Read More
Content Marketing and Banks
When you think about the finance industry, you might start to have visions of interest rates and structured settlements dance through your head. Up until recently, content marketers have left … Read More
How to fail at Content Marketing ROI
We obviously love content, which is why we hate it when we see Content Marketing pieces that just don’t work. Content is a lot like steak. There’s a lot of … Read More
Content delivery mistakes that can affect your ROI
Last time we talked about basic errors that we see people make with written content pieces, things like typos and the lack of a CTA. But making a great piece … Read More
Content Marketing and Sales Harmony
The usual pattern between sales and marketing goes like this. Marketing draws new people to a business and keeps up awareness of the brand. Sales greets the new people, establishes … Read More
Data Analytics Insights
A lot of other things had to happen before we got the marketing intelligence we do today. But where does that intelligence come from, and how do we know that … Read More
Startups and Content Marketing
Don’t put Product before the Content. Content marketing is the big buzzword for online marketing, but who is doing it right? It would make sense to assume that an established … Read More
Cut the fat from your writing
Technology and market research can tell you quite a lot about the type of content to write, but when you’re actually putting fingers to keyboard what makes good writing? It’s … Read More
Learning how to use older content
According to Content Marketing Institute, at least 60% of all new content doesn’t perform. This is a statistic that strikes fear into content marketers because it means that most of … Read More